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Marketing

Studienschema Marketing

Study Plan Marketing

First Year
	Module/ Courses	Credits
M111	Bookkeeping (1. and 2. Semester)	2
M100	Introductory Course	1
M171 M172	SoftSkills Soft Skills Presentations German/ English	5 2 3
M141	Business Mathematics	5
M121	Basics In Business Administration	5
M132 M131	BA Topics I Marketing Personnel Management	5 2.5 2.5
M151	Law	5
M161 M261	Business English (1. and 2. Semester) Business English I Business English II	5 3 2
M281	Business Information Technology	5
M221	Statistics	5
M231	Economics	5
M241 M242	BA Topics II Accounting Taxation	7 4 3
M251 M252	BA Topics III Investment Financing	5 4 3

Second Year
	Module/ Courses	Credits
M301 M302	Conceptual Marketing Marketing Planning and Controlling Introduction to International Marketing	8 5 3
M351	Law II	6
M321	Statistics II	6
M373	Psychology	2
M343	Cost and Output Accounting	3
M361 M461 M561	Business English (3., 4., 5. and 6. Semester)	14
M450	Studium Generale (3. and 4. Semester)	4
M411 M412	Management of Proposals Product and Price Management Brand Policy	8 5 3
M421 M422 M423	Management of Sales Strategic Sales and Marketing Management Operative Selling Personal Selling	8 3 3 2
M431	Economics II	3
M480	Practical Projects (4./5. Semester)	8

Third Year
	Module/ Courses	Credits
M531 M532	Marketing Information Consumer Behaviour Marketing Research	8 3 5
M540	Communication Management	8
M551 M552	Customer Relationship Marketing and eCommerce CRM eCommerce	8 3 5
	Current Problems of Marketing	4
	Elective: Marketing Management	10

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Last Change: 05/06/2008